Announced on PlaystationLifeStyle .net on July 13, 2016, EA, Sony and Microsoft will not be holding press conferences at Gamescom 2016. According to the article, this will be Sony’s second year of not holding a conference at one of the worlds largest gaming platform events. However they will be showing off new releases for Playstation 4 games at their booth(s).
EA will not be holding a press conference but has promised fans that they will be holding a Grand Opening event to be held on August 16, 2016 at their booth where they will be able to play EA’s games.
Microsoft will also be holding an XBox FanFest offering their players an opportunity to experience game play to some upcoming titles.